A few weeks ago, on March 1, 2019, I wrote a seemingly innocuous post on Facebook seeking my network’s opinions regarding my most recent professional photos. Specifically, I wrote: “ Time to pick my new work profile pic! What looks more “professorial” - left or right? ” The two photos are reproduced below. Little did I know that this post would generate the greatest number of non-birthday comments ever (87!). On Instagram, the same post got 25 comments. Without even realizing it, I was conducting a survey experiment. The photo on the left displayed only a hint of a smile, chin up, and head slightly tilted to the right. The one on the right had me smiling a toothy smile, chin down, and head tilted left. Otherwise, the pictures were identical, down to the arm fold, slightly unruly hair, and outfit. (The only give-away that I didn’t originally plan this as an experiment was the fact that the two pictures were cropped differently, with the one on the left more
This blog contains an eclectic array of tidbits of my life. As a behavioral economist, I write about preferences, beliefs, gender gaps, persuasion, and other topics. I also post about my other passions: Taekwon-Do, food, fashion, and travel. Finally, as a working mom, I am forever seeking that elusive balance between parenthood, career, and hobbies. Find me on Twitter @OlgaShurchkov and my TKD Instagram @olga5thdan